Madonna, A-Rod and Sexual Rumors

Madonna keeps her marriage, Alex Rodriguez doesn’t.
Did they or didn’t they? What about Lenny Kravitz and Cynthia? As one article notes: what kind of friends are they anyway?
The titillation factor is enormous.
You’d have to assess that each would benefit equally physically but I’d say Madonna benefits much more from the publicity. Since the early days of Hollywood, the entertainment publicity has toyed with stories of romances and affairs, while the sports world’s public face seeks to portray wholesomeness.

But as an article on AfterElton notes, there is much more to gossip then the enjoyment of celebrity peccadillos.
Gossip as a publicity strategy is as old as Hollywood hoopla. It provides information;
it serves as a strategy to negate invisibility; to negotiate a public declaration of one’s sexual orientation. It serves as a method of subverting the dominant culture.

The article on gossip is at
http://www.afterelton.com/archive/elton/people/2006/8/gossip.html

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