The Shaq Brand

Tonight on HBO’s Real Sports, they focus on an athlete who has successfully created a major brand for himself in today’s culture. Athletes branding themselves was the topic of a book I wrote last year. One of the biggest sports idols to create a huge market for himself in popular culture is basketball player Shaquille O’Neal. He is on television offering basketball analysis on TNT and TBS. He has commercials for The General Insurance Company, Carnival Cruise Line and Icy Hot pain relief among others.

The man has a brand and he calls it making you happy and smile.

The big fella is following in the footsteps of another big-time  sports figure: Steelers Quarterback Great Terry Bradshaw. Bradshaw has a boat load of commercials, records, movies, and a regular perch analyzing football on Fox.

Bradshaw has the “Southerner good-old boy act” and he seeks to bring a smile and laugh to people. His brand is detailed in my book: Terry Bradshaw: From Super Bowl Champion to Television Personality

 

Advertisements

No comments yet

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: